From Poli to Poli
HistoryPoli is a sportswear’s brand specialized on cycling and triathlon since 1979. They recently changed their brand identity to focus on a professional market with a new baseline that shows their vision: “Designed for performance”. This strategy has made them expand their headquarters office in Marseille (France).
BriefThe brief was simple: create a meeting room where they could receive their clients or have internal meetings. It should have a large table for 12 people and a simple wardrobe to hang sportswear’s collections.
ResearchWhile the expansion of the building has been supervised by a group of architects and the brand identity created by a design agency I had the responsability to merge these two different identities in a single place: the meeting room.
After some interviews and research with workers I defined different needs and so the vision of this space evolved: for example the meeting of 12 people was only once a year and the size of the room is not large so it would have been a problem to have a large table every day of the year.
ConceptIf the image of Poli is about expertise and technology one of its quality is also the proximity with their clients. It's why we decided with the CEO to accentuate the home's feeling so clients would feel welcomed at the head quarter. To translate that feeling I wanted to show some perennity: furnitures, like the company, are made to last and to be efficient.
The dilemma of the table was also a problem: the company had expectations about it, in terms of image with their clients a large table is a good value even if the price of it can be a persistent barrier. Also the need wasn't so evident so I presented different choices including one designed by myself. It was the one chosen thanks to its modularity, its aesthetics and the fact that it would be made by a local artisan, like the dressing.
Photos taken during construction.
If projects can look simple at a first sight the goal of a designer is to see if it is really the case and so to adjust in consequence. The fact to be multidisciplinary designer helped me to create furnitures and to communicate with artisans and architects in one side and the company on the other side.
05th November 2016
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