Catalogue

Job: Graphic designer
Company:
Poli
Description: Sportwear
Location: Marseille, France
Year: 2017 and 2018 – 1 month period

Context

Poli is a sportswear company specializing in cycling and triathlon since 1979. In September 2015, they launched a new strategy & brand identity with a baseline that shows their vision: “Design for performance”.

What problem did I solve?

The company trusted me to work on their catalogue. Beside the execution of the graphic work I made a few research to understand the use of the catalogue. I interviewed different employees and realized this document was more used by the salespersons than by the clients. Indeed salespersons like to navigate through the catalogue during meetings with potential clients (clubs) while individual clients would directly go on the website. So, while keeping professional standards for the clients, I tried to make it more functional for the employees.

How did I solve it?

One of the common feedback was the waste of time finding an item in the middle of the hundred pages. On a daily basis, it quickly accumulates. I solved this in two steps:
I added a glossary.
– I set the cover images of each category on the bleed of the catalogue. It creates a subtle visual reference when they leaf through the book.

What was the impact?

The company liked the coherence, usability and aesthetics of the catalogue. They trusted me to work on the catalogue for two years in a row. Each catalogue were printed in 3000 copies.